LEAD Group's Strategic Plan FY 2015
Below are the actions that
The LEAD Group plans to achieve in financial year 2015:
What does The LEAD Group
uniquely have to offer?
- Expertise on Lead
poisoning and prevention on a global scale developed over many years.
- Our three websites are
unique in the world: www.lead.org.au,
is the most accessed non government website in the world devoted to lead; www.leadsafeworld.com,
it is the only website with solutions to lead problems created jointly by
companies and a not for profit organisation.
- The only Australian tax
deductible gift fund focused on Lead Safety in the environment.
The Lead Education and Abatement Fund (LEAF)
- Revenue items The LEAD
Group needs to promote / Things The LEAD Group has to “sell”: donations,
bequests, memberships (individual, corporate and Australian Dust Removalists
Association - ADRA memberships), kits, entry fees for VAP and sale of rights
to reprint VAP graphics, plus Calendars from October to December each year,
and “Local Heroes” books.
- Opportunities for social
contributions by big profit organisations.
- Determine operating costs
(non-wage) without sponsorship and grants for FY 2014-2015 by analysing
speedy\accounts\Budget TLG 1112 (GLASS, LEAD, LEAF, LSWP)-FY2012-13 to
FY2014-15. To determine how many
kits would need to be sold to cover this cost and analyse price posts for
Kits to meet this target.
- Audit the current cost of
production of the VAP Calendar and how this investment can be leveraged to
increase income such as Kit Sales, LSW Partnerships and VAP 2015 Entries.
Currently 250 entries would be required to cover the costs of the
printing and cash prize.
- Explore the possibility of
having a website just for kit sales, including search engine optimisation (SEO)
as well as domain registration and hosting costs.
- Research sponsorship
opportunities and seek sponsorship to cover costs
- Research Information
Technology cost cutting options: Windows operating system platform and
software on all machines. Investigate
volume licences for not for profit organisations. Investigate phone systems
and look into the cost of transfer from a PXB phone system to a VOIP ( Voice
Over Internet Protocols) solution
Volunteering Recruitment, Training & Supervision
- The LEAD Group will
investigate the use of university internship, career volunteer websites and
Gumtree, to encourage community engagement and to promote awareness of the
cause. The LEAD Group,
previously used such services and it should look at re-establishing these
links with the http://seek.com.au
- Reconnect with previous
volunteering section to advertise for volunteering positions.
- Set targets with Key
Performance Indicators (KPIs) for the various tasks to be carried out by
volunteers and interns, in order to fully engage them in the process. Eg As
at Wednesday 30/7/14 the kit emails data-entry process was lagging behind by
78 incoming emails and 59 outgoing emails and there were 39 Info Pack emails
awaiting data-entry. Thus the target was set to have zero incoming and
outgoing kit emails awaiting data-entry by Friday 8/8/14 and zero sent Info
Packs awaiting data-entry. Also there were a total of 1,854 sent emails
awaiting data-entry in the The
LEAD Group email account, and a total of 197 sent egroup
emails and many of them require library data-entry as well, so the target
was set to zero emails in that box by Tuesday 30/9/14. The egroup inbox total emails was 1,865 and these entail many new AddressBook entries,
and often new states and suburbs as well as library entries, and the box
continually receives more emails as The LEAD Group belongs to more than a
dozen egroups, so the target date for zero Egroup inbox emails was set for
Strategies to promote The
LEAD Group’s unique offerings:
- Send emails to
organisations to request donations.
- Lead information fact
sheet, has to be brief and eye-catching. Informative and easy to understand.
- Design banner for
advertising website. Look into requesting it as a form of support from
- Social media should be
used to promote The LEAD Group. Regularly post on the twitter account @TheLEADGroupInc,
YouTube account globalleadgroup and Facebook account
Tweets should aim to be uploaded at least once a day during
business hours during the business week Monday to Friday. Investigate the
prospect of developing a production schedule for creating and uploading You
Tube videos, as there are currently only 6 videos.
- Investigate the prospect
of developing of Smartphone apps.
- Physical banner design,
Town Hall or other popular locations. Look into getting license from
- Charity donation
collection council permit; check insurance and police notification
requirements – for Ashfield Council and City of Sydney Council.
- Add links to www.lead.org.au
www.leadsafeworld.com in as many places as possible, on
- Ask clients who work for
large companies which offer any relevant services or products, if they will
provide LSW or VAP-relevant services pro bono
- Audit how The LEAD Group
use Australia Post and investigate if there is a more suitable uses.Now that
the 5th Edition of the Lead Alert: Six Step Guide to Painting Your Home is
online (promoting LEAD Group Kits), consistently research links to it from,
and pages about lead paint management which SHOULD link to it, on all other
government and corporate websites, and draft new text wherever relevant, for
those websites, so that they specifically point out the text related to LEAD
Group Kits in the Six Step Guide, on their site, for example: http://www.deir.qld.gov.au/workplace/hazards/exposures/lead/paint/index.htm#.U9WT33J-982;
; and http://www.deir.qld.gov.au/workplace/resources/pdfs/lead-audit-checklist.pdf
As soon as all the websites which already mention lead paint management have
been modified to point to LEAD Group Kits, then we approach the similar
sites which SHOULD contain this info, eg NSW WorkCover, NSW EPA, NSW Health,
The LEAD Group has an
affiliation with the Australian Dust Removalists Association (ADRA), whereby
ADRA donates to LEAF $20 per month per member’s membership fees.
Strategies for Specific
Global Lead Advice &
Support Service (GLASS)
|global lead advice
& support service
LEAD Group's Global Lead Advice and Support Service (GLASS) will obtain
grants/donations sufficient to be staffed by
three waged full-time positions: Executive Officer, Outreach &
Internetworking Officer, Part-time Administrator and Part-time Webmaster,
and will utilise volunteer labour and promote DIY sampling lead laboratory
analysis kit sales and other forms of income to survive any unfunded period;
LEAD Groups Global Lead Advice and Support Service (GLASS), will generate
income to support its activities from annual memberships, sale of
DIY-Sampling Lab Analysis Lead Testing Kits, and will also endeavour to gain
grants from government and non government organisations as well as donations
of cash and in-kind contributions to support its activities.
So The LEAD Group can employ 4 staff members as well as continuing to
rely on its volunteers and members.
- The LEAD Group, having
convinced WHO/UNEP to set up an International Lead Poisoning Prevention Week
of Action, with the first event held during 20-26 October 2013; we will
capitalise on the Week of Action, in future years.
- Web-viewers coming from at
least 200 countries, and phone & email enquirers coming from at least 50
countries in any one year, including at least 6 new (to us) countries,
bringing the direct enquiry country tally to at least 132 countries;
- An end to road-use leaded
petrol by 2015, including, that: GLASS has contacted influential people
(wherever they may be) who have influence within each of the 6 countries
where leaded petrol is still sold, to supply information;
- Promoted a 2015 start to a
double-blind longitudinal study of the potential for healthier longer life
of low-dose chelation therapy, detox foods and other nutritional or detoxing
interventions for the billions of people who have already been exposed to
Lead Safe World Project (LSWP)
Volcano Art Prize (VAP)
The LEAD Group's Volcano
Art Prize (VAP) 2014 will be judged and prizes awarded, The Lead Safe World
Calendar 2015 will be printed and distributed to potential partners of the
Lead Safe World Project. In calendar year 2014, entry into VAP 2014 will be
promoted via social networking, crowd-funding, emails and phone calls, and
- Encourage NGO's Non
Government Organisations and Governments from at least a dozen countries to
organise activities during the inaugural WHO/UNEP International Lead
Poisoning Prevention Week of Action (20-26 October 2013) and if possible
creating a lead poisoning prevention policy by the 2014 WHO/UNEP
International Lead Poisoning Prevention Week of Action (20-26 October 2014)
[see our Model National Policy at http://www.lead.org.au/Model_National_Public_Health_Policy_on_the_Prevention_of_Lead_Poisoning_20080516.pdf]