|
How did Clients hear about GLASS? Because
the last remaining information and referral officer, Elizabeth O'Brien continues
to ask each caller how they heard about our service it is possible to find out
the impact of individual media items, government department web-links and
referral listings for GLASS and note the huge impact (41% of all new clients) of
our own website in notifying people of the existence of the Service. The table
below would seem to indicate that the web is the major way of researching lead
these days but the relatively low numbers of callers who found our contact
details on government websites (especially Council websites) is indicative of a
much greater potential for web-links from government websites to www.lead.org.au in the future.
Table 6: New Client By Media Event
– Summary (From 1/6/04 To
31/5/05)
| Media
Type |
Number of |
% of media |
% of all |
| |
Clients |
invoked |
clients |
| TV |
4 |
0% |
0% |
| Radio |
2 |
0% |
0% |
| Internet
(other than LEAD Gp/govt) |
169 |
19% |
14% |
| Magazine |
14 |
2% |
1% |
| Newspaper |
17 |
2% |
1% |
| Telstra
information |
15 |
2% |
1% |
| LEAD Gp info
(non-web) |
78 |
9% |
6% |
| Community
information |
2 |
0% |
0% |
| EPA/LRC
information |
18 |
2% |
1% |
| Govt other
info |
6 |
1% |
0% |
| Business
information |
5 |
1% |
0% |
| Other print |
1 |
0% |
0% |
| Council
information |
3 |
0% |
0% |
| Council
internet |
1 |
0% |
0% |
| Govt
internet (except council) |
57 |
6% |
5% |
| LEAD Gp
internet |
510 |
56% |
41% |
| Other |
1 |
0% |
0% |
| Media
invoked new clients |
903 |
100% |
73% |
| Total
New Clients |
1230 |
|
|
Table 7: New Clients by WOM –
Summary (1/6/04 to 31/5/05)
| WOM Type |
Number of |
% of WOM |
% of all |
| |
Clients |
invoked |
clients |
| Business |
109 |
27% |
9% |
| Council |
11 |
3% |
1% |
| Education
Facility |
5 |
1% |
0% |
| Federal Govt |
17 |
4% |
1% |
| Govt - other |
34 |
9% |
3% |
| Health |
19 |
5% |
2% |
| LEAD Group |
86 |
22% |
7% |
| Media
Contact |
3 |
1% |
0% |
| NGO - other |
36 |
9% |
3% |
| NSW Govt |
51 |
13% |
4% |
| Other |
28 |
7% |
2% |
| WOM invoked
new clients |
399 |
100% |
32% |
| Total New
Clients |
1230 |
|
|
FEEDBACK REGISTER REPORT
Please see Appendix 12 for some examples of feedback the
organization received from various callers this year. Contents
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