How
did Clients hear about LASA?
As the last remaining
information and referral officer, Elizabeth O'Brien continues to ask each caller how they
heard about our service. Thus it is possible to find out the impact of individual media
items, government department web-links and referral listings for LASA and note the huge
impact (28% of all new clients) of our own website in notifying people of the existence of
the Service. The table below would seem to indicate that the web is the major way of
researching lead these days but the relatively low numbers of callers who found our
contact details on government websites (especially Council websites) is indicative of a
much greater potential for web-links from government websites to www.lead.org.au in the future.
| New Clients By Media Event - Summary From 1/06/03 To
31/05/04 |
| Media Type |
Number of Clients |
% of media invoked |
% of all clients |
| TV |
7 |
1% |
1% |
| Radio |
2 |
0% |
0% |
| Internet (other than LEAD Gp/govt) |
61 |
9% |
6% |
| Magazine |
26 |
4% |
2% |
| Newspaper |
24 |
4% |
2% |
| Telstra information |
25 |
4% |
2% |
| LEAD Gp info (non-web) |
82 |
13% |
8% |
| Community information |
5 |
1% |
0% |
| EPA/LRC information |
28 |
4% |
3% |
| Govt other info |
14 |
2% |
1% |
| Business information |
7 |
1% |
1% |
| Other print |
12 |
2% |
1% |
| Council information |
1 |
0% |
0% |
| Govt internet (except council) |
45 |
7% |
4% |
| LEAD Gp internet |
310 |
48% |
28% |
| Media invoked new clients |
649 |
100% |
60% |
| Total New Clients |
1088 |
|
|
New media events which provoked contact of the Lead Advisory Service
this year were:
New Clients by Word of
Mouth (WOM) - Summary
From 1/06/03 To 31/05/04
| WOM
Type |
Number
of Clients |
%
of WOM invoked |
%
of all clients |
| Business |
135 |
24% |
12% |
| Council |
24 |
4% |
2% |
| Education
Facility |
2 |
0% |
0% |
| Federal
Govt |
33 |
6% |
3% |
| Govt
- other |
56 |
10% |
5% |
| Health |
28 |
5% |
3% |
| LEAD
Group |
171 |
30% |
16% |
| Media
Contact |
3 |
1% |
0% |
| NGO
- other |
14 |
2% |
1% |
| NSW
Govt |
65 |
11% |
6% |
| Other |
35 |
6% |
3% |
| WOM
invoked new clients |
566 |
100% |
52% |
| Total
New Clients |
1088 |
|
|
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